Personalized Pricing Law Tracker
Every tracked federal and state measure on personalized and surveillance pricing, with status, key date, topic and citation.
Tracked state laws and status
- New York: Disclosure Law in Force. Algorithmic Pricing Disclosure Act; One Fair Price Act
- Maryland: Ban in Force. Protection From Predatory Pricing Act
- Connecticut: Ban in Force. Surveillance pricing ban (Senate Bill 4); Surveillance pricing ban, revised (House Bill 5563)
- New Jersey: Enacted, Not Yet in Effect. Fair Price Protection Act
- Colorado: Related Laws Only. Colorado Privacy Act: profiling opt-out; Automated decision tools law; Surveillance prices and wages bill
- California: Related Laws Only. Surveillance pricing ban; Common pricing algorithms law
All Tracked Laws, Bills and Proposals
Showing 12 of 12 measures
| Measure | Jurisdiction | Status | Key Date | What It Does |
|---|---|---|---|---|
| Proposed Enforcement Policy Statement Regarding Personalized PricingFTC File No. P034101 · FTC Act § 5 | Federal (FTC) | Pending | Proposes disclosure of personalized prices, their basis and the types of data used. | |
| Algorithmic Pricing Disclosure ActN.Y. Gen. Bus. Law § 349-a | New York | In Force | Requires a disclosure next to algorithmic prices set using personal data. | |
| One Fair Price ActS8623B / A9349B | New York | Pending | Would ban surveillance pricing based on personal data. | |
| Protection From Predatory Pricing ActHB 895 · Chapter 154 of 2026 | Maryland | In Force | Bars higher personalized prices for tax-exempt food at covered grocers and delivery apps. | |
| Surveillance pricing ban (Senate Bill 4)SB 4 · Public Act 26-64, § 11 | Connecticut | In Force | Bans surveillance pricing in retail and delivery and requires online price disclosures. | |
| Surveillance pricing ban, revised (House Bill 5563)HB 5563 · Public Act 26-130, § 11 | Connecticut | Enacted | Extends the ban to consumer groups and revises online price disclosures. | |
| Fair Price Protection ActS3612 / A4085 | New Jersey | Enacted | Bans surveillance pricing for groceries and household goods and lets consumers sue. | |
| Colorado Privacy Act: profiling opt-outC.R.S. § 6-1-1306(1)(a)(I)(C); 4 CCR 904-3, Rule 9.04 | Colorado | In Force | — | Allows opt-outs from profiling for decisions with legal or similarly significant effects. |
| Surveillance prices and wages billHB 26-1210 | Colorado | Failed | Would have banned individualized prices and wages based on personal data. | |
| Automated decision tools lawSB 26-189 (replaces the Colorado AI Act) | Colorado | Enacted | Regulates automated consequential decisions, including prices in covered sectors. | |
| Common pricing algorithms lawAB 325 (Cartwright Act amendments) | California | In Force | Bars shared pricing algorithms that use competitor data to influence prices. | |
| Surveillance pricing banAB 2564 (2025–2026 session) | California | Failed | Would have banned surveillance pricing by retailers. |
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Laws by Jurisdiction
Federal (FTC)
There is no federal law on personalized pricing. The FTC proposed an enforcement policy statement on August 19, 2026 that would require disclosure where consumers expect a common price. It is not yet final.
New York
New York has required a prescribed disclosure on algorithmically set personal prices since November 10, 2025. A broader ban, the One Fair Price Act, passed the legislature on June 4, 2026 and awaits the governor, whose deadline is December 31, 2026.
Maryland
Maryland was the first state to restrict personalized pricing in food retail. HB 895 took effect October 1, 2026 and bars large grocers and delivery apps from using personal data to charge one shopper more for tax-exempt food.
Connecticut
Connecticut has banned surveillance pricing by retail sellers and delivery services since October 1, 2026 (Public Act 26-64). A revised ban that also covers groups of consumers takes effect July 1, 2027 (Public Act 26-130).
New Jersey
New Jersey bans surveillance pricing for groceries and household goods from August 1, 2027. It is the first state law to let consumers sue over surveillance pricing.
Colorado
Colorado has no surveillance pricing ban; the governor vetoed one on June 2, 2026. Its Privacy Act lets consumers opt out of some profiling, and a new automated-decision law takes effect January 1, 2027.
California
California has no surveillance pricing law. AB 2564 died at the end of the 2026 session. A separate law, AB 325, has barred shared pricing algorithms that use competitor data since January 1, 2026.