Iowa · Did Not Pass

Iowa SF 2278: Personalized Algorithmic and Surveillance Food Pricing Ban

Would ban personalized algorithmic and surveillance pricing by food retailers. Sent to subcommittee February 12, 2026; died.

SF 2278

Last verified Oct 16, 2026 · Sent to subcommittee February 12, 2026; died. · Not legal advice

What Does Iowa SF 2278 Require?

StatusSent to subcommittee February 12, 2026; died.
Would have doneWould ban personalized algorithmic and surveillance pricing by food retailers.

Is This Law Yet?

No. Sent to subcommittee February 12, 2026; died. A similar bill may be introduced in a later session.

How Can a Business Comply with Iowa SF 2278?

  • 1. Classify: Map every input behind a price by source and sensitivity.
  • 2. Audit: Establish who pays above or below the baseline, and why.

Primary Sources

  1. Iowa Legislature, SF 2278
Download PDFPDF edition: October 8, 2026.