PricingLawsby Klary
Whitepaper

Key Dates for Personalized Pricing Laws

Signing, effective and deadline dates for federal and state personalized pricing measures, past and upcoming.

Last verified Oct 6, 2026 · Not legal advice

2025

  1. New York § 349-a disclosure law takes effect

2026

  1. California AB 325 (common pricing algorithms) takes effect
  2. Maryland HB 895 signed
  3. Colorado SB 26-189 signed
  4. Connecticut Public Act 26-64 (SB 4) signed
  5. Colorado HB 26-1210 vetoed
  6. Connecticut P.A. 26-130 signed; New York legislature passes One Fair Price Act
  7. New Jersey Fair Price Protection Act signed
  8. FTC proposes personalized pricing policy statement
  9. California AB 2564 dies at session end
  10. FTC comment period closes
  11. Maryland HB 895 takes effect
  12. Connecticut surveillance pricing ban (P.A. 26-64) takes effect
  13. Today · Oct 6, 2026
  14. Deadline for New York’s governor to act on the One Fair Price Act

2027

  1. Colorado SB 26-189 takes effect
  2. New Jersey moratorium on new electronic shelf labels begins
  3. Connecticut revised ban (P.A. 26-130) takes effect
  4. New Jersey Fair Price Protection Act takes effect
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