PricingLawsby Klary
Whitepaper

U.S. Personalized Pricing Laws

A comprehensive, source-cited reference to federal, state and city personalized pricing laws, with a practical roadmap to compliance.

Updated October 14, 2026Based on primary legal sourcesNot legal adviceHow We Verify

Which States Have Personalized Pricing Laws?

Strongest current status in each tracked state, with city and district measures marked. As of October 16, 2026.

StatesBan in ForceDisclosure Law in ForceEnacted, Not Yet in EffectRelated Laws OnlyBill AdvancingBill PendingBill Failed or DiedNo Tracked Measure
CitiesEnactedPendingStalled

Tracked state measures

  • New York: Disclosure Law in Force. Algorithmic Pricing Disclosure Act; One Fair Price Act; Preventing Algorithmic Pricing Discrimination Act; Device or Location Online Pricing Ban; Protecting Consumers and Jobs from Discriminatory Pricing Act; Fair Cart Act
  • Maryland: Ban in Force. Protection From Predatory Pricing Act
  • Connecticut: Ban in Force. Surveillance pricing ban (Senate Bill 4); Surveillance pricing ban, revised (House Bill 5563)
  • New Jersey: Enacted, Not Yet in Effect. Fair Price Protection Act; Personal-Data Algorithmic Pricing Devices Ban; Dynamic and Surveillance Grocery Pricing Ban; Personal-Data Pricing Ban; Fair Pricing and Transparency Act; Equal Rideshare Fare Rules
  • Colorado: Related Laws Only. Colorado Privacy Act: profiling opt-out; Automated decision tools law; Surveillance prices and wages bill; Prohibit Surveillance Data to Set Prices and Wages
  • California: Related Laws Only. Surveillance pricing ban; Common pricing algorithms law
  • Illinois: Bill Advancing. Protection from Surveillance Pricing Act; Preventing Algorithmic Pricing Discrimination Act; Personalized Algorithmic Pricing Disclosure; Surveillance-Based Price Discrimination Act; Algorithmic Pricing Disclosure Label; Fair Online Pricing Act; Algorithmic Pricing Transparency Act; Surveillance-Based Price and Wage Discrimination Act; Grocery Digital-Coupon and Surveillance Pricing Rules; Protection from Surveillance Pricing Act
  • Michigan: Bill Advancing. Surveillance pricing ban (Michigan Consumer Protection Act); Dynamic Grocery Pricing Ban; Surveillance Pricing Unfair Trade Practice; Device, Location and Protected-Class Pricing Ban
  • Pennsylvania: Bill Advancing. Rideshare (TNC) fare pricing bill; Algorithmic Pricing Transparency and Fairness Act; Surveillance-Data Personalized Pricing Ban; Personal-Data Price Discrimination Ban
  • Virginia: Bill Pending. Surveillance pricing ban (Virginia Consumer Protection Act); Online device-based pricing ban (Consumer Data Protection Act); Personalized Algorithmic Housing Pricing Disclosure
  • Delaware: Bill Pending. Surveillance-based price discrimination and electronic shelf label ban
  • Arizona: Bill Failed or Died. Difference in pricing; prohibition; penalty
  • Florida: Bill Failed or Died. Pricing Based on Collection of Consumer Information
  • Georgia: Bill Failed or Died. Georgia Surveillance Pricing Act; Surveillance-Based Price and Wage Discrimination Ban
  • Hawaii: Bill Failed or Died. Relating to Consumer Protection; Relating to Surveillance Pricing; Relating to Dynamic Pricing
  • Iowa: Bill Failed or Died. Personalized Algorithmic and Surveillance Food Pricing Ban
  • Kentucky: Bill Failed or Died. Kentucky Price Fairness Act
  • Louisiana: Bill Failed or Died. Surveillance-Based Price Discrimination Ban
  • Maine: Bill Failed or Died. An Act to Prohibit Dynamic Pricing for Certain Consumer Goods
  • Massachusetts: Bill Pending. Grocery Surveillance Pricing Ban; Biometric Food-Store Pricing Ban
  • Minnesota: Bill Failed or Died. Surveillance-Based Price Setting Ban; Surveillance-Based Price and Wage Discrimination Ban; Individualized AI Pricing Ban; Predatory pricing prohibited
  • Nebraska: Bill Failed or Died. Protecting Consumers and Jobs from Predatory Pricing Act; Fair Online Pricing Act
  • New Mexico: Bill Failed or Died. Surveillance-Based Price Discrimination Act; Personal-Data Shelf-Price Changes Ban
  • North Carolina: Bill Pending. Surveillance Pricing Ban; Price Transparency Act
  • Oklahoma: Bill Failed or Died. Protecting Consumers and Jobs from Predatory Pricing Act
  • Rhode Island: Bill Failed or Died. Dynamic or Surveillance Pricing Ban; Surveillance Pricing and Online Retailing Act
  • Tennessee: Bill Failed or Died. Personalized Algorithmic Pricing Ban; Personalized Algorithmic Food Pricing Ban
  • Utah: Bill Failed or Died. Product Pricing Amendments
  • Vermont: Bill Failed or Died. An act relating to prohibiting surveillance pricing
  • Washington: Bill Failed or Died. Surveillance-Based Price Discrimination and Surge Pricing Ban

The map shows the strongest current status in each state. Related measures and source detail appear in the full tracker.

Ban in Force

Disclosure Law in Force

  • New YorkDisclosure law in effect since Nov 10, 2025

Enacted, Not Yet in Effect

Related Laws Only

  • CaliforniaRelated algorithm and privacy rules only
  • ColoradoRelated privacy and AI rules only

Bill Advancing

  • IllinoisHB 4248 passed both chambers; House concurrence pending
  • MichiganHB 6098 / HB 6099 passed the House
  • PennsylvaniaHB 2512 (rideshare fares) passed the House

Bill Pending

  • VirginiaHB 121 and SB 615 carried over to 2027
  • DelawareHB 453 on the House Ready List
City and district measures, including Seattle’s enacted ordinance, are listed in the full tracker →Open the Law Tracker →

Whitepaper: Explainable and Governable Personalized Pricing

Deterministic Auto-Segmentation links explicit pricing rules to reproducible decision records in a five-stage compliance roadmap.

Cover of the Deterministic Auto-Segmentation whitepaper

Whitepaper · Updated October 8, 2026

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A pricing architecture, not a legal exemption.

What Personalized Pricing Means

Personalized pricing is the practice of charging different customers different prices or offers for the same product, based on information about them or a group to which they belong. Legislation refers to the most data-driven form as surveillance pricing.

Read the Definitions →

Current Legal Status

As of October 14, 2026, Maryland and Connecticut have surveillance pricing bans in force, New York requires a disclosure for algorithmically set prices, and New Jersey’s grocery ban takes effect on August 1, 2027. Seattle’s city ordinance takes effect on September 1, 2027. The FTC has proposed, but not adopted, a disclosure policy.

Open the Law Tracker →

How Businesses Can Comply

Regulators expect businesses to disclose the basis for a personalized price, identify the data used and reproduce past pricing decisions on request. The compliance framework sets out five stages for meeting those expectations.

Read the Framework →

Resources

The law tracker, applicability check, guides and compliance framework.

Recent Legal Developments

Verified changes to federal, state and city measures.

All Updates →