How Do Laws Define “Personalized Pricing”?
The FTC’s August 2026 proposal uses “personalized pricing” for prices set using an individual consumer’s personal data. New York’s § 349-a uses “personalized algorithmic pricing”: dynamic pricing set by an algorithm that uses personal data.
What Does “Personalized Pricing” Cover?
Personalization is not limited to the list price. It can shape targeted discounts and coupons, promotions and bundles, loyalty and member pricing, retention offers, fees, and which offers a customer sees at all.
Related Terms
The most data-driven form is called surveillance pricing. It differs from dynamic pricing, where prices change with conditions but everyone sees the same price at the same moment.