Illinois Personalized Pricing Laws

Laws and Bills in Illinois

• Illinois HB 4717

  HB 4717

  Would require a disclosure label on personalized algorithmic prices.

  Pending2026-02-06

• Illinois HB 5530

  HB 5530

  Would ban online prices based on device or location.

  Pending2026-02-13

• Illinois HB 4544

  HB 4544

  Would require disclosure and limit algorithmic prices set from personal data.

  Pending2026-02-18

• Illinois HB 4985

  HB 4985

  Would ban individualized prices set from surveillance data, with a private right of action.

  Pending2026-03-27

• Illinois HB 5323

  HB 5323

  Would require an algorithmic pricing disclosure label.

  Pending2026-03-27

• Illinois SB 3657

  SB 3657

  Would add grocery digital-coupon rules and ban surveillance-based price setting.

  Pending2026-03-27

• Illinois HB 5756

  HB 5756

  Would require disclosure and opt-out for personalized prices and ban use of sensitive data.

  Pending2026-05-15

• Illinois SB 2255

  SB 2255

  Would ban surveillance-based prices and wages; a Senate amendment would rewrite it as the Protection from Surveillance Pricing Act.

  Pending2026-05-26

• Illinois SB 320

  SB 320

  Amended into a surveillance pricing ban plus a ban on electronic shelf labels in grocery stores over 10,000 sq ft.

  Pending2026-06-01

• Illinois HB 4248

  HB 4248

  HB 4248, the Protection from Surveillance Pricing Act, would prohibit surveillance pricing in Illinois.

  PendingJul 1, 2026