Utah · Did Not Pass

Utah SB 177: Product Pricing Amendments

Would have required the label “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA”. Filed as not passed March 6, 2026.

SB 177

Last verified Oct 16, 2026 · Filed as not passed March 6, 2026. · Not legal advice

What Does Utah SB 177 Require?

StatusFiled as not passed March 6, 2026.
Would have doneWould have required the label “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA”.

Is This Law Yet?

No. Filed as not passed March 6, 2026. A similar bill may be introduced in a later session.

How Can a Business Comply with Utah SB 177?

  • 1. Classify: Map every input behind a price by source and sensitivity.
  • 2. Audit: Establish who pays above or below the baseline, and why.

Primary Sources

  1. Utah Legislature, SB 177
Download PDFPDF edition: October 8, 2026.