Colorado · Did Not Pass

Colorado HB 26-1210: Surveillance Prices and Wages Bill

Colorado HB 26-1210 would have barred companies from using personal data and algorithms to set individualized prices and wages. Governor Polis vetoed it on June 2, 2026, writing that it could punish lower personalized prices as well as higher ones.

HB 26-1210

Last verified Oct 6, 2026 · Vetoed Jun 2, 2026 · Not legal advice

What Does Colorado HB 26-1210 Require?

StatusVetoed June 2, 2026
Would haveProhibited using personal data to set individualized retail prices and wages through algorithms or AI
Veto reasonOverly broad; could restrict personalized discounts

Primary Sources

  1. Colorado Newsline, Jun 2, 2026