What Does Colorado HB 26-1210 Require?
| Status | Vetoed June 2, 2026 |
|---|---|
| Would have | Prohibited using personal data to set individualized retail prices and wages through algorithms or AI |
| Veto reason | Overly broad; could restrict personalized discounts |
Colorado · Did Not Pass
Colorado HB 26-1210 would have barred companies from using personal data and algorithms to set individualized prices and wages. Governor Polis vetoed it on June 2, 2026, writing that it could punish lower personalized prices as well as higher ones.
HB 26-1210
| Status | Vetoed June 2, 2026 |
|---|---|
| Would have | Prohibited using personal data to set individualized retail prices and wages through algorithms or AI |
| Veto reason | Overly broad; could restrict personalized discounts |