State

Nebraska Personalized Pricing Laws

Nebraska has no personalized pricing law. LB1006 and LB1078, which would have banned surveillance pricing and device- or location-based online prices, were indefinitely postponed on April 17, 2026.

Last verified Oct 16, 2026 · Not legal advice

Laws and Bills in Nebraska

  • Nebraska LB1006

    LB1006

    Would ban surveillance pricing, require disclosure and ban electronic shelf labels in large grocers.

    Failed2026-04-17
  • Nebraska LB1078

    LB1078

    Would ban online prices based on a shopper’s device or location.

    Failed2026-04-17
Download PDFPDF edition: October 8, 2026.