State

Connecticut Personalized Pricing Laws

Connecticut has banned surveillance pricing by retail sellers and delivery services since October 1, 2026 (Public Act 26-64). A revised ban that also covers groups of consumers takes effect July 1, 2027 (Public Act 26-130).

Last verified Oct 6, 2026 · Not legal advice

Laws and Bills in Connecticut

  • Connecticut P.A. 26-64

    SB 4 · Public Act 26-64, § 11

    Since October 1, 2026, Connecticut bars retail sellers and third-party delivery services from surveillance pricing: setting a customized price for a consumer based on personal data collected through technology.

    In ForceOct 1, 2026
  • Connecticut P.A. 26-130

    HB 5563 · Public Act 26-130, § 11

    From July 1, 2027, a revised Connecticut law bars retail sellers and third-party delivery services from setting a customized price for “a consumer or group of consumers” based on personal data collected through technology.

    EnactedJul 1, 2027

Recent Developments in Connecticut

Oct 1, 2026 · Law in force

Connecticut’s surveillance pricing ban takes effect

Connecticut’s ban on surveillance pricing by retail sellers and third-party delivery services took effect on October 1, 2026 under Public Act 26-64. Online prices raised by a price setting device must carry a disclosure. A revised version under Public Act 26-130 takes effect July 1, 2027.

Jun 4, 2026 · State

Connecticut revises surveillance pricing ban; New York passes One Fair Price Act

On June 4, 2026, Connecticut’s governor signed Public Act 26-130, which revises the state’s surveillance pricing ban from July 1, 2027, and the New York legislature passed the One Fair Price Act.

May 27, 2026 · State

Connecticut enacts surveillance pricing ban in privacy bill

Governor Lamont signed Senate Bill 4 on May 27, 2026. Section 11 bans surveillance pricing by retail sellers and delivery services from October 1, 2026.