Federal Proposals and Rules
FTC File No. P034101 · FTC Act § 5
The FTC’s proposed policy statement, issued August 19, 2026, says businesses that use personal data to set an individual’s price should clearly disclose that the price is personalized, the basis for it and the types of data used, where consumers reasonably expect a common price.
PendingAug 19, 2026
Recent Federal Developments
Sep 25, 2026 · Federal
FTC comment period on personalized pricing closes
The comment period on the FTC’s proposed policy statement closed on September 25, 2026, after a seven-day extension from September 18.
Consumer groups including EPIC urged the FTC to treat surveillance pricing as an unfair practice; industry groups focused on protecting discounts. The FTC will decide whether to finalize, revise or withdraw the statement.
Aug 19, 2026 · Federal
FTC proposes personalized pricing policy statement
The FTC issued a proposed enforcement policy statement on August 19, 2026. Where consumers reasonably expect a common price, businesses that personalize prices should disclose that fact, the basis and the types of data used.
The FTC said it lacks authority to ban personalized pricing in all circumstances but would act against deceptive or unfair practices.