New Jersey · Proposed or Awaiting Action

New Jersey S4314: Personal-Data Pricing Ban

Would ban personal-data pricing by large online retailers, airlines, ticket brokers and rideshare companies; surge pricing and discounts exempt. Referred to Senate Commerce May 21, 2026.

S4314

Last verified Oct 14, 2026 · Referred to Senate Commerce May 21, 2026. · Not legal advice

What Does New Jersey S4314 Require?

StatusReferred to Senate Commerce May 21, 2026.
Would doWould ban personal-data pricing by large online retailers, airlines, ticket brokers and rideshare companies; surge pricing and discounts exempt.

Is This Law Yet?

No. Referred to Senate Commerce May 21, 2026. We will update this page if it advances.

How Can a Business Comply with New Jersey S4314?

  • 1. Classify: Map every input behind a price by source and sensitivity.
  • 2. Audit: Establish who pays above or below the baseline, and why.

Primary Sources

  1. New Jersey Legislature, S4314
Download PDFPDF edition: October 8, 2026.