Definition

Surveillance Pricing

Surveillance pricing: A policy and legal term for personalized pricing based on personal data collected through tracking technology, such as browsing history, location or inferred income.

Last verified Oct 6, 2026 · Not legal advice

Statutory Definitions

Connecticut P.A. 26-130“establishing a customized price for a consumer good or consumer service that is specific to a consumer or group of consumers based, in whole or in part, on the consumer’s personal data collected (A) through any technology … and (B) by the person establishing the customized price”
New York One Fair Price Act (bill)Pricing set completely or partly by an algorithm that uses personal data to offer different prices to different customers for the same goods or services
New Jersey Fair Price Protection ActA price determined, adjusted, optimized or recommended by an algorithm or automated system based on personal data

How Does the Wording Change What Is Covered?

Connecticut’s revised definition covers groups of consumers, so pricing by segment can fall within it. See Does Pricing by Customer Segment Count as Surveillance Pricing?