Laws and Bills in New York
NY Algorithmic Pricing Disclosure Act
N.Y. Gen. Bus. Law § 349-a
Since November 10, 2025, businesses that set prices with an algorithm using a New York consumer’s personal data must show, next to the price: “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.” The Attorney General enforces it, with penalties up to $1,000 per violation.
In ForceNov 10, 2025S8623B / A9349B
New York’s One Fair Price Act would ban surveillance pricing, meaning prices set wholly or partly by an algorithm that uses personal data to charge different customers different prices.
PendingDec 31, 2026
Recent Developments in New York
Jan 8, 2026 · Enforcement
New York Attorney General questions Instacart on price variations
On January 8, 2026, the New York Attorney General’s office sent Instacart a letter requesting information about substantial price variations among shoppers, the first public enforcement step under § 349-a.
Nov 10, 2025 · Law in force
New York’s algorithmic pricing disclosure law takes effect
From November 10, 2025, prices set by an algorithm using a New York consumer’s personal data must carry the statement “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.”