PricingLawsby Klary
Whitepaper

State

Colorado Personalized Pricing Laws

Colorado has no surveillance pricing ban; the governor vetoed one on June 2, 2026. Its Privacy Act lets consumers opt out of some profiling, and a new automated-decision law takes effect January 1, 2027.

Last verified Oct 6, 2026 · Not legal advice

Laws and Bills in Colorado

  • Colorado Privacy Act Profiling Opt-Out

    C.R.S. § 6-1-1306(1)(a)(I)(C); 4 CCR 904-3, Rule 9.04

    Colorado consumers can opt out of profiling used for decisions with legal or similarly significant effects, which include access to essential goods or services.

    In ForceIn force

  • Colorado HB 26-1210

    HB 26-1210

    Colorado HB 26-1210 would have barred companies from using personal data and algorithms to set individualized prices and wages.

    FailedJun 2, 2026

  • Colorado SB 26-189

    SB 26-189 (replaces the Colorado AI Act)

    Colorado SB 26-189, signed May 14, 2026 and effective January 1, 2027, regulates automated decision-making technology used in consequential decisions about education, employment, housing, financial or lending services, insurance, health care and essential government services.

    EnactedJan 1, 2027

Recent Developments in Colorado

Jun 2, 2026 · State

Colorado governor vetoes surveillance pricing and wages bill

Governor Polis vetoed HB 26-1210 on June 2, 2026, calling it overly broad because it could restrict lower personalized prices as well as higher ones.

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