State

New Jersey Personalized Pricing Laws

New Jersey bans surveillance pricing for groceries and household goods from August 1, 2027. It is the first state law to let consumers sue over surveillance pricing.

Last verified Oct 6, 2026 · Not legal advice

Laws and Bills in New Jersey

  • New Jersey Fair Price Protection Act

    S3612 / A4085

    From August 1, 2027, New Jersey bans surveillance pricing for groceries and household goods under its Consumer Fraud Act.

    EnactedAug 1, 2027

Recent Developments in New Jersey

Jul 23, 2026 · State

New Jersey enacts grocery surveillance pricing ban

Governor Sherrill signed the Fair Price Protection Act on July 23, 2026. It bans surveillance pricing for groceries and household goods from August 1, 2027 and lets consumers sue.