Virginia · Proposed or Awaiting Action

Virginia HB 121: Surveillance pricing ban (Virginia Consumer Protection Act)

HB 121 would ban surveillance pricing under the Virginia Consumer Protection Act. It was carried over to the 2027 session in the House Committee on Labor and Commerce.

HB 121

Last verified Oct 14, 2026 · Carried over to 2027 · Not legal advice

What Does Virginia HB 121 Require?

StatusCarried over to the 2027 session in House Labor and Commerce
TypeProhibition

Is This Law Yet?

No. The bill was carried over to the 2027 session. We will update this page if it advances.

How Can a Business Comply with Virginia HB 121?

  • 1. Classify: Map every input behind a price by source and sensitivity.
  • 2. Audit: Establish who pays above or below the baseline, and why.

Primary Sources

  1. Virginia LIS, HB 121
Download PDFPDF edition: October 8, 2026.