New Jersey · Proposed or Awaiting Action

New Jersey A4685: Personal-Data Algorithmic Pricing Devices Ban

Would ban using or selling algorithmic devices that set prices from personal data. Referred to Assembly Consumer Affairs March 16, 2026.

A4685

Last verified Oct 14, 2026 · Referred to Assembly Consumer Affairs March 16, 2026. · Not legal advice

What Does New Jersey A4685 Require?

StatusReferred to Assembly Consumer Affairs March 16, 2026.
Would doWould ban using or selling algorithmic devices that set prices from personal data.

Is This Law Yet?

No. Referred to Assembly Consumer Affairs March 16, 2026. We will update this page if it advances.

How Can a Business Comply with New Jersey A4685?

  • 1. Classify: Map every input behind a price by source and sensitivity.
  • 2. Audit: Establish who pays above or below the baseline, and why.

Primary Sources

  1. New Jersey Legislature, A4685
Download PDFPDF edition: October 8, 2026.