PricingLawsby Klary
Whitepaper

State

California Personalized Pricing Laws

California has no surveillance pricing law. AB 2564 died at the end of the 2026 session. A separate law, AB 325, has barred shared pricing algorithms that use competitor data since January 1, 2026.

Last verified Oct 6, 2026 · Not legal advice

Laws and Bills in California

  • California AB 325

    AB 325 (Cartwright Act amendments)

    Since January 1, 2026, California law makes it unlawful to use or distribute a common pricing algorithm that uses competitor data to recommend, align, stabilize or set prices.

    In ForceJan 1, 2026

  • California AB 2564

    AB 2564 (2025–2026 session)

    California AB 2564 would have banned surveillance pricing by retailers.

    FailedAug 31, 2026

Recent Developments in California

Aug 31, 2026 · State

California AB 2564 dies at session end

California’s surveillance pricing ban passed both chambers but died when the Assembly did not vote on the Senate’s amendments before the session ended on August 31, 2026. A similar bill may return in the next session.

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