State

New Mexico Personalized Pricing Laws

New Mexico has no personalized pricing law. SB 223 (2026) and HB 285 (2025), which would have restricted surveillance-based price discrimination and personal-data shelf-price changes, were postponed indefinitely.

Last verified Oct 16, 2026 · Not legal advice

Laws and Bills in New Mexico

  • New Mexico HB 285

    HB 285

    Would make shelf-price changes based on personal data an unfair practice.

    Failed2025-02-05
  • New Mexico SB 223

    SB 223

    Would ban surveillance-based price discrimination, with a private right of action.

    Failed2026-02-03
Download PDFPDF edition: October 8, 2026.