What Does Connecticut P.A. 26-64 Require?
| Status | In force since October 1, 2026 (signed May 27, 2026) |
|---|---|
| Who the ban covers | Retail sellers (including retail food establishments) and third-party delivery services doing business in Connecticut |
| Disclosure | Anyone using a price setting device for an online price, other than to set a discounted price, must show “THIS PRICE WAS INCREASED BY A PRICE SETTING DEVICE USING YOUR PERSONAL DATA”, readily visible |
| Not surveillance pricing | Retention discounts for a consumer service; price differences from justifiable cost differences (consumer selections, delivery distance or time) or supply and demand; discounts on publicly posted uniform terms open to any consumer, to broadly defined groups (veterans, seniors, students, teachers, residents), or through a loyalty program consumers affirmatively join. The terms and discounted price must be posted on the seller’s website and offered to all who qualify |
| Exempt | Insurance licensees; financial institutions subject to Gramm-Leach-Bliley; banks supervised by the Banking Commissioner |
| Enforcement | Attorney General only, as an unfair or deceptive trade practice under CUTPA (Conn. Gen. Stat. § 42-110b) |
| Private right of action | No (the act expressly excludes one) |
How Does P.A. 26-64 Relate to P.A. 26-130?
A week later, the legislature enacted a revised version in Public Act 26-130, effective July 1, 2027. It extends the definition to groups of consumers and shortens the disclosure wording. Both acts create new sections, so confirm with counsel how they will be codified together.
How Can a Business Comply with Connecticut P.A. 26-64?
- 3. Segment: Turn personalization into short, readable, non-overlapping rules.
- 4. Disclose: Write the customer explanation from the rule that set the price.