PricingLawsby Klary
Whitepaper

State

Virginia Personalized Pricing Laws

Virginia has no personalized pricing law. Two bans, HB 121 and SB 615, were carried over to the 2027 session. SB 585, addressing personalized algorithmic pricing in housing, was passed by indefinitely 15–0 on February 4, 2026.

Last verified Oct 14, 2026 · Not legal advice

Laws and Bills in Virginia

  • Virginia HB 121

    HB 121

    HB 121 would ban surveillance pricing under the Virginia Consumer Protection Act.

    Pending2027 session

  • Virginia SB 615

    SB 615

    SB 615 would ban online device-based pricing under the Virginia Consumer Data Protection Act.

    Pending2027 session

  • Virginia SB 585

    SB 585

    Would have required disclosure in home sales and rentals and banned protected-class data.

    Failed2026-02-04
Download PDFPDF edition: October 8, 2026.