What Does NY One Fair Price Act Require?
| Status | Passed both houses June 4, 2026 (Senate 39–21). As of October 6, 2026 the NY Senate record shows no delivery to or action by the governor. |
|---|---|
| Deadline | December 31, 2026 |
| Effective date if signed | 180 days after enactment |
| What it would ban | Surveillance pricing: pricing set completely or partly by an algorithm that uses personal data to offer different prices to different customers for the same goods or services |
| Exemptions in the bill | Bona fide discounts; loyalty, membership and rewards programs; senior, military, teacher and employee discounts |
| Enforcement | Attorney General; injunction on five days’ notice, restitution and damages |
| Penalties | Up to $5,000 for a first violation and $20,000 for later ones |
Why Is the Bill’s Status Unresolved?
One outlet reported in June 2026 that the bill had been signed. The official New York Senate record shows no action after passage on June 4, 2026, so we list it as awaiting the governor.
What Would Happen to New York’s Disclosure Law?
The bill would replace the disclosure approach of § 349-a with a prohibition.
How Can a Business Comply with NY One Fair Price Act?
- 3. Segment: Turn personalization into short, readable, non-overlapping rules.
- 4. Disclose: Write the customer explanation from the rule that set the price.