Definition

Customer Segment

Customer segment: A group of customers who share defined characteristics. In pricing, a segment becomes legally significant when membership changes the price or offer a customer receives.

Last verified Oct 6, 2026 · Not legal advice

How Do Analytical Segments Differ from Production Segments?

Marketing segments often guide campaigns without setting any individual’s price. A production segment directly determines the price or offer, which brings it within the scope of personalized pricing rules.