Is Algorithmic Pricing a Consumer Protection or an Antitrust Issue?
Consumer protection laws focus on algorithms that use a shopper’s personal data. Antitrust laws, such as California’s AB 325, focus on shared algorithms that use competitors’ data.
Definition
Algorithmic Pricing
Algorithmic pricing: Any pricing in which software calculates or recommends the price. It becomes a legal issue when the algorithm uses personal data or competitors’ data.