Laws

Which Personalized Pricing Laws Take Effect in 2027?

Three: Colorado SB 26-189 on January 1, 2027; Connecticut’s revised ban (P.A. 26-130) on July 1, 2027; and New Jersey’s Fair Price Protection Act on August 1, 2027. New Jersey’s moratorium on new electronic shelf labels starts February 1, 2027.

Last verified Oct 6, 2026 · Not legal advice

See Key dates for the full chronology.

Laws Cited in This Guide

  • Colorado SB 26-189

    Colorado SB 26-189, signed May 14, 2026 and effective January 1, 2027, regulates automated decision-making technology used in consequential decisions about education, employment, housing, financial or lending services, insurance, health care and essential government services.

  • Connecticut P.A. 26-130

    From July 1, 2027, a revised Connecticut law bars retail sellers and third-party delivery services from setting a customized price for “a consumer or group of consumers” based on personal data collected through technology.

  • New Jersey Fair Price Protection Act

    From August 1, 2027, New Jersey bans surveillance pricing for groceries and household goods under its Consumer Fraud Act.