Which Controls Reduce Antitrust Risk?
- Data: each company’s segments use only its own records, with no pooling across competitors.
- Code and models: trained and stored separately per company.
- Documents: marketing and contracts consistently describe that separation.
- Pricing authority: the company, not the vendor, sets each price.
These reduce particular risks but do not establish antitrust compliance; that is a matter for antitrust counsel.
Laws Cited in This Guide
Since January 1, 2026, California law makes it unlawful to use or distribute a common pricing algorithm that uses competitor data to recommend, align, stabilize or set prices.