Mayor Katie Wilson signed Seattle’s Fair Pricing and Transparency Ordinance on October 5, 2026, after the City Council passed it 7–2. From September 1, 2027, large grocers and grocery delivery services may not set prices using personal data.
Group discounts and loyalty tiers based only on purchase history remain allowed, but businesses must disclose the tiers and the criteria for each, keep pricing and segmentation records for three years, and can face a presumption of violation if records are missing. Consumers can sue.
Law Covered by This Update
Seattle Fair Pricing OrdinanceSeattle, Washington
CB 121267 · Ordinance 127515 · SMC ch. 7.35
From September 1, 2027, Seattle bars covered grocery businesses and grocery delivery services from setting prices based on monitoring, tracking or automated analysis of consumers’ behavior, location, demographics, biometric data or other personal information.
EnactedSep 1, 2027