City · Portland, Oregon

Portland Councilor Proposes Limits on Personalized Pricing

Last verified Oct 14, 2026 · Jul 30, 2026 · PricingLaws editors · Not legal advice

Councilor Eric Zimmerman announced a proposal on July 30, 2026 to bar retailers and delivery services from using a customer’s personal data to set prices and to limit how often prices can rise. The City Life Committee held a hearing on September 22, 2026. No ordinance text has been published.

Law Covered by This Update

  • Portland Ordinance 2026-308Portland, Oregon

    Ordinance 2026-308 · Code Chapter 7.28

    Ordinance 2026-308, the COST Ordinance, would add Code Chapter 7.28 to bar retailers from setting prices from a consumer’s personal data and limit price increases to once in 24 hours unless broadly advertised.

    PendingSeptember 22, 2026