On January 8, 2026, the New York Attorney General’s office sent Instacart a letter requesting information about substantial price variations among shoppers, the first public enforcement step under § 349-a.
Law Covered by This Update
NY Algorithmic Pricing Disclosure ActNew York
N.Y. Gen. Bus. Law § 349-a
Since November 10, 2025, businesses that set prices with an algorithm using a New York consumer’s personal data must show, next to the price: “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.” The Attorney General enforces it, with penalties up to $1,000 per violation.
In ForceNov 10, 2025