From November 10, 2025, prices set by an algorithm using a New York consumer’s personal data must carry the statement “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.”
Law Covered by This Update
NY Algorithmic Pricing Disclosure ActNew York
N.Y. Gen. Bus. Law § 349-a
Since November 10, 2025, businesses that set prices with an algorithm using a New York consumer’s personal data must show, next to the price: “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.” The Attorney General enforces it, with penalties up to $1,000 per violation.
In ForceNov 10, 2025